A personal stylist
you can be
yourself with

Smart wardrobes for people who want clarity,
confidence, and someone who gets them.

Sometimes we lose our way, get overwhelmed or bored. Sometimes we’re reshaped by big life moments. Sometimes we’re nailing it and want to level up. And sometimes, we just know that “this” is not working, and we’re ready for something different.

Your wardrobe is one of the most tangible systems you interact with every day. It holds your past, shapes your present, and hints at your future. When you see it daily, it’s easy to lose perspective.

Sved helps you find clarity through your wardrobe so you can feel lighter, see a clearer direction, and know exactly what works for you and why.

Your wardrobe becomes simple, intentional, and aligned so you can focus on what matters most.

SVED is
Anna Svedberg

Anna Svedberg is a Melbourne personal stylist and certified transformation coach with a background in arts, culture, and human behaviour. She spent more than twenty years inside some of Australia’s leading institutions as a producer, educator, strategist, and storyteller before founding SVED.

Anna helps people reconnect with who they are and what they want through their wardrobes. She blends strategic coaching with creative styling to maximise what clients already own, (re)discover their style, and align how they show up inside and out.

Clients describe her approach as insightful, empowering, and a little bit magic.

Contact SVED

  • "Anna has revolutionised my wardrobe"

    Kate Miller-Heidke
    Multi-award winning singer-songwriter

  • "I have never met someone who manages to be both as creative yet also practical as Anna."

    Clementine Ford
    Bestselling Author

  • "Anna has come in and revolutionised not only how I feel about my wardrobe and how I dress myself, but how I feel about my body, how I hold myself in the world and what’s important to me."

    Trudi Boatwright
    Global Leader on Play

  • “Her keen eye for style will take you places you didn’t know you needed to go.”

    Heidi Ryan
    Senior Executive

  • “Two months later, I’m still using the systems Anna created—if you have ADHD, you’ll know how HUGE that is.”

    Tess Rouvray
    Self-described 'ADHD Chaos Demon'

  • "Working with Anna was an absolute game-changer for my professional wardrobe. I was after a workwear refresh, and she delivered far beyond my expectations."

    Anusha Campbell
    Director (Professional Services)
    & NFP Independent Board Member

  • "I was hosting live in front of 10,000 people—in 35-degree heat— The outfit had to pop onstage and on camera, and Anna instinctively nailed the brief."

    Alice Keath
    Broadcaster & Musician

  • “I completely trusted Anna… she is incredibly insightful, creative, and down to earth.”

    Joel Carnegie

    ABC Presenter, Performer and Musical Director

  • “Thanks to Anna, I now feel empowered to experiment and expand my wardrobe options.”

    Fiona Baessler
    Event Professional

Sved sees your wardrobe as a living museum and a roadmap, all in one.

Get in Touch

Sometimes we lose our way. We get stuck, overwhelmed, bored, or reshaped by big life moments. Other times, we’re simply ready for something different.

Sved brings deep expertise in human behaviour, systems thinking, style, and storytelling to help you reconnect with your wardrobe, and yourself.

We begin with what you already own, because your wardrobe is one of the most tangible systems you interact with every day. It holds your past, shapes your present, and hints at your future. But when you see it daily, it’s easy to lose perspective.

Working with Sved gives you a fresh lens, a stylist’s eye, and museum-level respect for your pieces. You’ll be guided by someone trained to work at the conscious, unconscious, and material levels. It’s creative, practical, personalised to you, and unexpectedly fun.

Along the way, you’ll discover (or rediscover) what truly lights you up—and have a wardrobe you love. One that makes sense, works for your life, and feels entirely like you.

As one client put it: “working with sved is like getting your insides and your outsides styled.”

Stylist smiling during a wardrobe consultation, with colorful clothes hanging in the background